Money

What is fractional investing?

What is fractional investing?

In the early days at Whaley, we realised how important global access to markets is to everyday people. We validated that normal people really wanted to invest in brands and companies that they're familiar with, rather than just the usual 'big four' banks and BHB Billiton. 'Mum & Dad' investors, students, young professionals and even [...]
Learning by Doing

Learning by Doing

The most common questions we get at Whaley revolve around understanding the market better. From the beginning, one of our goals at Whaley has been to better educate new investors. Understanding financial markets takes years and decades. Savvy professional investors will spend years learning, via classes at university and experience at the front-lines of major [...]
What is Whaley?

What is Whaley?

Too many startups, particularly in the 'fintech' space fail to get their product aligned with the problem they're trying to solve. We spent the majority of 2017 researching, hypothesising, and building. We spoke to our users at every step of the way to ensure that we're solving real problems for real people. We started out [...]